Podcast Guidelines For Business
With podcasting entering the mainstream and podcast production tools becoming so easy to come by, it's natural for people to start talking about their companies within their podcasts. Without clear podcast guidelines, you can definitely find yourself accidentally offending key customers or giving out company secrets. As well, smart companies recognize that podcasting critical information and insight to customers and clients is an effective way to grow business.
podcast to your advantage
IBM set an optimistic example for the world of business in 2005 if this posted official podcast guidelines for the employees. IBM emphasized how that its employees might use podcasts to learn about new technology while spreading the news about innovations within their organization. From the standpoint for being a responsible corporate citizen, IBM recommends what has employees participate actively inside the podcasting communities, within the parameters of their podcast guidelines.
First, IBM reminds its workers to never divulge any confidential material. That podcast guideline sounds like it should go without saying, employees working on secret and sensitive projects for very long periods of time might inadvertently let slip an integral piece of data. Obviously, any breach of security could put IBM as well as clients, which include the government, at serious risk. Therefore, rolling around in its podcast guidelines, IBM reminds workers to deal with podcasts like any conversation which they might have about the company outside company walls.
Second, IBM encourages employees in its podcast guidelines to review the way in which they present information. IBM specifically recommends that podcasting employees develop original voices, while stating clearly that their opinions are not necessarily the opinions of these employer. IBM's podcast guidelines also advise podcasters to take into consideration whether the material they would like to present would make for an enjoyable podcast. Long lists of information, for example, would be better off presented as website pages or as downloads, whereas podcasts master highlighting eager, enlightened conversation.
Finally, IBM's podcast guidelines raise the bar for podcast producers by encouraging high production value while placing podcasts for a passing fancy level as other media requests. IBM requests that employees treat requests to look on other people's podcasts since the same as requests for interviews in the media or radio stations. Podcast guidelines at IBM recommend advising communications managers about external podcast appearances, so employees will get clear guidance on what you should say and how to voice it out.
IBM's podcast guidelines offer an excellent model to companies of all sizes that are concerned about how their staff can and should take part in podcasts.